路长全 LU CHANGQUAN

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9月23日

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路长全 LU CHANGQUAN

中国营销实战专家 / 切割营销理论的创始人、中国众多成功企业的幕后导师、北京大学民营经济营销课题组组长 / 清华、浙大等大学客座教授或特聘教授。中国资本市场研究院学术委员会委员、北京赞伯管理咨询集团董事长 / 商道问路商学院董事、中央电视台广告部策略顾问 / 多个政府产业与品牌发展顾问、中国 500 强中 10% 都得到路长全教授的指导，路长全直接指导过的企业 GDP 总和高达两万亿。

A Chinese hands-on marketing expert / the founder of the "Segmentation Marketing" theory, the behind-the-scenes mentor of many successful Chinese enterprises, and the head of the Marketing Research Group on Private Economy at Peking University / a visiting or specially-appointed professor at Tsinghua, Zhejiang University, and other universities. He is an academic committee member of the China Capital Market Research Institute, Chairman of Beijing Zanbo Management Consulting Group / a director of the Shangdao Wenlu Business School, a strategy consultant to the Advertising Department of China Central Television (CCTV) / and a consultant to multiple government industrial and brand development initiatives. Ten percent of China's Top 500 companies have received guidance from Professor Lu Changquan, and the combined GDP of the enterprises he has directly advised amounts to as much as two trillion yuan.

鲁花花生油、公牛插座、东阿阿胶、北京银行、东鹏瓷砖、红星美凯龙、蓝海酒店集团、陈克明挂面、长寿花玉米油、森歌集成灶、欧琳橱柜、美肤宝、法兰琳卡护肤品、西游记主题公园、香河家具城、博威合金集团、东宏管业、三一重工、鸿润羽绒被、红井源亚麻籽油、登升手套、思嘉新材、美尔凯特、三元乳业、史丹利、红井源亚麻籽油、亚明酒店速冻菜肴、实达实工业购、洋河蓝色经典

His clients include Luhua Peanut Oil, Bull Sockets, Dong'e Ejiao, Bank of Beijing, Dongpeng Ceramics, Red Star Macalline, Blue Sea Hotel Group, Chen Keming Noodles, Changshouhua Corn Oil, Senge Integrated Cookers, Oulin Kitchen Cabinets, Meifubao, Flamanca Skincare, Journey to the West Theme Park, Xianghe Furniture City, Powervalley Alloy Group, Donghong Pipe Industry, SANY Heavy Industry, Hongrun Down Quilts, Hongjingyuan Flaxseed Oil, Dengsheng Gloves, Sijia New Materials, Meierkaite, Sanyuan Dairy, Stanley, Hongjingyuan Flaxseed Oil, Yaming Hotel Quick-Frozen Dishes, Shidashi Industrial Procurement, and Yanghe Blue Classic.

个人著作有：

His published works include:

2006 年 1 月出版《切割》——《切割》— Segmentation (published January 2006)

2008 年 5 月出版《切割营销》— Segmentation Marketing (published May 2008)

2007 年 10 月出版《解决》— Solutions (published October 2007)

2007 年 1 月出版《营销纲领》— Marketing Guidelines (published January 2007)

2009 年 1 月出版《经济漩涡下中国企业的出路》— The Way Out for Chinese Enterprises in the Economic Vortex (published January 2009)

2010 年 5 月出版《品牌背后的伟大两极》— The Great Two Poles Behind Brands (published May 2010)

2011 年 2 月出版《智慧底牌》— The Hidden Trump Card of Wisdom (published February 2011)

2011 年 11 月出版《新切割营销》— New Segmentation Marketing (published November 2011)

2012 年 4 月出版《品牌的两极法则》— The Law of the Two Poles of Branding (published April 2012)

2013 年 9 月出版《章鱼商业模式》— The Octopus Business Model (published September 2013)